Controlling the narrative?

Recorded at the Battle of Ideas festival 2025 on Saturday 18 October at Church House and the Abbey Centre, Westminster.

ORIGINAL INTRODUCTION

After Labour’s election last year, the new defence secretary, John Healey, wrote a memo to Cabinet colleagues in relation to the scandalous Afghan data leak and the subsequent cover-up of relocations. Healey stressed the need to ‘maintain control of the narrative’, particularly in the wake of that summer’s riots. The riots themselves were arguably fuelled by suppression of information about the Southport murderer, in an attempt to contain public reactions.

The desire to control the narrative by curtailing public information has implications for the media’s idealised role of telling ‘truth to power’.  Beyond super-injunctions, governments seem preoccupied with muting the widespread availability of counter-narratives on social media. Countries across Europe are introducing measures such as the UK’s Online Safety Act or the EU’s Digital Services Act, which are partly designed to deal with threats to the establishment narrative via suppressing what has been dubbed ‘misinformation’.  This mirrors governments’ pressure on online and offline media during the Lockdown period to suppress any challenges to official, ‘consensus’ health advice.

However, the media stands accused of having taken it upon itself to have become more partisan in its reporting of our rapidly changing political landscape – championing a single, biased point of view, with little insight or empathy into what is driving new, popular concerns.

Two recent events in America – the assassination of Charlie Kirk and the brutal stabbing of a young Ukrainian woman, Iryna Zarutska on the subway – have catalysed this sense that the mainstream media is more concerned with shaping narratives rather than reporting on them. In the case of Kirk, reaction from the mainstream media seemed to focus less on the appalling nature of the political violence or why he was so popular with millions of young people, than in communicating that Kirk was a ‘MAGA troll’.  With Zarutska, whose murder by a black repeat felon was captured on CCTV, the media ignored the story for 18 days, despite its dominance on social media. Eventually, the New York Times reported only how the case had ‘ignited a firestorm on the right’, a culture-war framing echoed widely in the mainstream.

In the UK, media narrative-shaping is a familiar accusation on everything from the coverage of the unexpectedly large ‘Unite the Kingdom’ march to the Southport riots. Populist anger has for some time focused on the supposed bias, arrogance and aloof nature of what is dismissed as the ‘MSM’. There is fury at the way protests and movements are often described as ‘far’, ‘hard’, ‘extreme’ or ‘ultra’ right – with media outlets almost running out of adjectives to communicate the idea that these movements are thinly disguised racists. No wonder journalists have been shunned or abused when they turn up to report on events. Trust is declining.

All this touches on an older debate: does the media shape or reflect reality? Anti-populist commentators regularly accuse media outlets of amplifying populist talking points, contributing to moral panics about the small boats or ‘whipping up’ hate about asylum hotels. Nigel Farage’s frequent appearances on BBC Question Time are seen as a key explanation for Reform’s credibility, indeed for the size of the 2016 Brexit vote.

Has the role of the media changed, or have different outlets always be partisan? What drives governments to control the narrative for public consumption? Is mainstream media ill-equipped to deal with the pace of political change or has it abandoned even the ideal of impartiality? Can anyone, new or old media, credibly claim to merely report events rather than try to shape them?

SPEAKERS
Colin Brazier
journalist; farmer

Andrew Gold
YouTuber; host, Heretics

Dr Pamela Paresky
academic dissident, Harvard; founder, Free Mind Foundation

Tom Slater
editor, spiked; co-host, spiked podcast and Last Orders

Baroness Stowell
former chair, Communications & Digital Select Committee

CHAIR
Jacob Reynolds
head of policy, MCC Brussels; associate fellow, Academy of Ideas